Our first proprietary typeface was never meant to leave the studio. It began as a single lowercase a sketched in the corner of a layout and grew into a small family we now use across most of our work. Process photos and a few honest reflections.
We have noticed a shift in the briefs landing in our inbox: longer-form pieces, more whitespace, fewer captions. A few thoughts on why image-led storytelling feels relevant again and the photographers we are watching this year.
Working with illustrators is one of the joys of our job. It is also where projects most often go sideways. A practical guide for art directors, with notes on briefs, fees, revisions and the email we send before the first sketch.
Every three months we collect what we have been reading, watching and quietly stealing from. This issue: a Japanese binding manual from 1978, a podcast about civic typography and the gallery show that has us rethinking colour entirely.
We switched to value-based pricing in 2021 and never looked back. The transition was bumpier than the LinkedIn posts make it sound. A frank account of what changed, what we got wrong and how we explain it to clients on the first call.
Half the project is decided in the first two days. After a few too many awkward kickoff meetings we built a small playbook that mixes interviews, archive walks and one slightly silly exercise. Here is the agenda and what each part is trying to surface.